Become a Partner of BCS Events
At BCS Events, we don’t just run races, we create unforgettable experiences for thousands of athletes every year. From triathlons and running races to cycling events, our events are built on community, performance, and positivity.
Now, we’re inviting like-minded brands to be part of that journey.
Become a Partner of BCS Events
At BCS Events, we don’t just run races, we create unforgettable experiences for thousands of athletes every year. From triathlons and running races to cycling events, our events are built on community, performance, and positivity.
Now, we’re inviting like-minded brands to be part of that journey.
Partnership Opportunities
Since 2003, BCS Events has built a thriving endurance community across the UK, reaching tens of thousands of athletes through our ever-growing portfolio of events and marketing platforms.
Our activation channels include: live events, social media, targeted email campaigns, our official website, and bespoke brand partnerships.
With mass participation in sport on the rise across the UK, there’s never been a better time to align your brand with one of the country’s fastest-growing event organisers in the world of endurance sport.
Brand Partnerships
Become a valued part of the BCS Events network and keep your brand front and center with our national community.

Showcase your brand at the finish line with high-visibility signage and branded materials at every event.
An ideal opportunity for standout exposure in event photos and direct engagement with our active participants.
Event Partnerships
Take ownership of an event day at some of the UK’s most iconic outdoor locations with BCS Events.

Deliver on-the-ground brand activations and creative campaigns that resonate with runners and spectators alike.
It’s your chance to be the heartbeat of the event.
Charity Partnerships
Promote your cause with the help of our passionate running community at BCS Events.

Gain headline charity status at select events and connect with runners from the moment they sign up.
Make a lasting impact while raising awareness for your mission.
Become a Partner
Fill out the form and we’ll follow up with partnership options tailored to your goals